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This is a collection of motion graphic videos created for the visual identity of Rock Nordeste music festival, Portugal. These clips are part of the digital communication strategy which includes a big conceptual density associating iconographic components and elements from children's imagination by playing with the phenakistiscope (invented by Joseph Plateau in 1832). The idea of a playful object animated by the participant's action alludes to the important public / artist interaction essential for the sense of art as well as the effect that music causes on public's body and mind.
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Phenakistiscope
Several drawings of the same object, in slightly different positions, distributed by a smooth circular plate. When this plate rotates, the illusion of a moving image is created.