This is a collection of motion graphic videos created for the visual identity of Rock Nordeste music festival, Portugal. These clips are part of the digital communication strategy which includes a big conceptual density associating iconographic components and elements from children's imagination by playing with the phenakistiscope (invented by Joseph Plateau in 1832). The idea of a playful object animated by the participant's action alludes to the important public / artist interaction essential for the sense of art as well as the effect that music causes on public's body and mind.
Phenakistiscope
Several drawings of the same object, in slightly different positions, distributed by a smooth circular plate. When this plate rotates, the illusion of a moving image is created.